Why Animal Based?
Many products today are unnecessarily complicated, unclearly labeled, or far removed from their origin. At the same time, traditional animal-based raw materials are increasingly being overlooked.
Animal Based was founded in 2023 in Lower Saxony out of a desire to do things differently. We develop products for people who want to consciously integrate animal-based foods into their diet - with a clear composition, traceable origin, and a format that fits into everyday life.
No empty promises. No artificial complexity. Only carefully selected raw materials and a standard that remains the same for every product: origin, quality, and transparency.
Behind Animal Based are people, not a marketing machine.
Small team, big impact
Kevin Ramezan Shirazi
Founder & CEO
Nikolai Varushkin
Founder & CEO
Maike Hufnagel
Partner & Creator Management
No black-and-white thinking. More awareness.
We do not believe in extremes – nor do we believe in telling people how they should eat.
Nutrition is personal. Our products are aimed at people who want to consciously integrate animal-based foods into their diet and who value origin, processing, and clean recipes.
We do not see an animal-based approach as a counter-movement to plant-based diets or other nutritional concepts. Our standard is simpler: to act responsibly, resource-consciously, and transparently within our own approach.
Even modern product formats can be sensible if they make selected raw materials easily accessible. For us, the decisive factor is that every ingredient serves a clear purpose and is transparently declared.
Our benchmark remains: quality over quantity. Origin over hype. Clarity over complexity.
Nose-to-tail is more than just a concept to us.
For us, nose-to-tail means: when animal-based foods are used, suitable parts should be utilized as comprehensively and sensibly as possible – not just those that happen to be popular.
Many traditionally used raw materials play almost no role in today's diet or are only processed to a limited extent.
We want to make selected components accessible again - processed to a high standard and in a form that fits into modern everyday life.
For us, nose-to-tail stands for a more conscious approach to animal resources, less waste, and more transparency.
What a product must fulfill for us.
A product is only an option for us if it aligns with our values.
We focus on clear recipes, traceable raw materials, and processing that preserves the character of the product. Where it makes sense, we verify specifications and relevant quality parameters.
Our goal is not to artificially enhance products, but to offer carefully selected raw materials that are as transparent, honest, and suitable for everyday use as possible.
Clear formulations
We rely on understandable ingredient lists with traceable components - without unnecessary complexity.
Carefully selected raw materials
Origin, quality, and workmanship are central criteria in our product development.
Suitable for everyday use
A good product must not only be of high quality, but also be easy to integrate into everyday life.
Function in everyday life
We evaluate products based on whether they are sensibly assembled, transparent, and practical to use.
Our products follow a simple principle.
Whether beef liver, collagen, bone broth, gelatin, or tallow: our products are based on carefully selected raw materials that have long been used in various nutritional traditions.
We bring these raw materials into modern product forms without unnecessarily complicating them.
Animal Based stands for products that are clearly understandable, consciously selected, and easy to use in everyday life.
Transparency instead of a perfect story.
Not every raw material is the same. Not every origin is automatically better. And not every strong marketing story delivers on its promises.
That is why we prefer to communicate honestly rather than flawlessly.
We question supply chains, verify specifications, speak openly about product development, and improve our products step by step.
Animal Based is not a finished, high-gloss construct. It is a brand that is growing - with principles, clear standards, and the commitment to get better.
For those who want to simplify their approach to nutrition again.
Animal Based stands for select animal-based ingredients, clear recipes, and a traceable approach to sourcing and processing.
Not extreme. Not complicated. But conscious, transparent, and suitable for everyday use.